![]() What’s next for this budding graphic design superstar? She is currently doing her practicum with boutique design agency Pixsoul Media and will graduate with her Diploma in Graphic Design in November.Īfter she completes her practicum, Sam shares “I know I want to be doing something creative, whether it's growing my small art business or working as a designer for a big company. Sam's eye-catching campaign used a catchy name and strong use of design principles. ![]() “I came up with the headline "Can You Taste the Waste?" to ask the audience a question that grabs their attention,” says Sam. To spark curiosity and create a sense of urgency, the campaign uses vibrant colours, strong typography, and a catchy name. The campaign proposes applying the design to TransLink’s advertising platforms including bus stops and Skytrain station panels in high traffic areas. By creating a taco filled with styrofoam and bread tags, a takeout box of shredded plastic noodles, and an egg created from plastic bags and a yellow bottle cap, Sam provokes the audience to think about how we consume and dispose of microplastics in our daily lives. “Conducting a small beach cleanup with my friends, something I like to do every few months, I collected pieces of plastic I found to create structures that resembled food,” adds Sam. “I wanted to come up with a clever way to help my audience visualize the plastic we eat.” “When I was researching the harmful effects of microplastics, I learned that we all eat, drink, and breathe in microplastics every single day,” says Sam. Sam worked under the supervision of Janet McDonald, instructor of the Advertising and Art Direction course where she created her winning design. The campaign is intended to educate the people of Metro Vancouver on the growing concerns regarding microplastics found in our food and water. Sam's winning entry for the Zulu Alpha Kilo Award for Advertising Design was a poster campaign called "Can You Taste The Waste". The RGD is the largest graphic design association in Canada and over 800 entries were received for this year’s awards. ![]() VCC graphic design student wins prestigious national student design award Posted on October 19, 2022Ĭongratulations to Vancouver Community College (VCC) Graphic Design diploma student Samantha Tam on winning a 2022 Student Award from the Association of Registered Graphic Designers (RGD). ![]()
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